Digital Strategy

Digital Strategy

A data-centric approach helps confirm the results of Ideation, Experience, Interaction, and Visual Design. As the digital strategy elements are vetted, marketing strategy can begin to take shape through traditional and modern digital media channels. Delving into market segments, we elevate the needs of customers, their goals, and their behaviors, and we track them against the product’s goals. Through analytics and measurement, we refine the digital strategy using techniques like market research, A/B testing, multivariate testing, and eye tracking.

Wrapping this into a strategic framework we first apply a classic strengths, weaknesses, opportunities, and threats analysis. Next we assess the unmet needs of stakeholders both internal and external to the product. From here we develop a complete and holistic vision around the assembly of the online digital assets and how it addresses the SWOT and stakeholder analysis.